.conversion-hero {
  padding: 82px 0 72px;
  background:
    radial-gradient(circle at 82% 18%, rgba(210,168,95,.22), transparent 29%),
    linear-gradient(180deg, var(--cream), var(--paper));
}

.conversion-hero-grid {
  display: grid;
  grid-template-columns: 1.08fr .92fr;
  gap: 64px;
  align-items: center;
}

.conversion-hero h1 {
  font-size: clamp(3.4rem, 7vw, 6.1rem);
  margin-bottom: 20px;
}

.conversion-hero-copy {
  color: #50645d;
  font-size: 1.16rem;
  max-width: 700px;
}

.offer-card {
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  background: white;
  padding: 30px;
  box-shadow: var(--shadow);
}

.offer-card-top {
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 18px;
  margin-bottom: 24px;
}

.offer-badge,
.resource-type,
.package-status {
  display: inline-flex;
  align-items: center;
  width: fit-content;
  padding: 6px 11px;
  border-radius: 999px;
  background: var(--sage);
  color: var(--forest);
  font-size: .75rem;
  font-weight: 700;
  letter-spacing: .04em;
  text-transform: uppercase;
}

.offer-card h2 {
  font-family: "DM Sans", system-ui, sans-serif;
  font-size: 1.7rem;
  letter-spacing: -.03em;
  margin-bottom: 12px;
}

.offer-card p { color: var(--muted); }

.offer-list,
.package-list,
.resource-list {
  list-style: none;
  padding: 0;
  margin: 24px 0;
  display: grid;
  gap: 11px;
}

.offer-list li,
.package-list li,
.resource-list li {
  position: relative;
  padding-left: 25px;
  color: #445b53;
}

.offer-list li::before,
.package-list li::before,
.resource-list li::before {
  content: "✓";
  position: absolute;
  left: 0;
  color: var(--rust);
  font-weight: 800;
}

.path-section { padding: 92px 0; }

.path-grid,
.resource-grid,
.package-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 22px;
}

.path-card,
.resource-card,
.package-card {
  display: flex;
  flex-direction: column;
  min-height: 100%;
  border: 1px solid var(--line);
  border-radius: var(--radius-md);
  padding: 30px;
  background: white;
  transition: transform .2s ease, box-shadow .2s ease;
}

.path-card:hover,
.resource-card:hover,
.package-card:hover {
  transform: translateY(-4px);
  box-shadow: 0 18px 42px rgba(23,53,45,.09);
}

.path-step {
  color: var(--rust);
  font-size: .76rem;
  font-weight: 800;
  letter-spacing: .12em;
  text-transform: uppercase;
}

.path-card h3,
.resource-card h3,
.package-card h3 {
  margin: 24px 0 10px;
  font-size: 1.42rem;
}

.path-card p,
.resource-card p,
.package-card p { color: var(--muted); }

.path-card a,
.resource-card a,
.package-card a {
  margin-top: auto;
  padding-top: 18px;
  color: var(--forest);
  font-weight: 800;
}

.resource-band {
  padding: 86px 0;
  background: var(--cream);
}

.resource-band.white { background: var(--paper); }

.resource-card.featured-resource {
  background: var(--forest-deep);
  color: white;
  border-color: transparent;
}

.resource-card.featured-resource p,
.resource-card.featured-resource .resource-list li { color: rgba(255,255,255,.76); }
.resource-card.featured-resource a { color: #f0ce91; }
.resource-card.featured-resource .resource-type { background: rgba(255,255,255,.12); color: white; }

.package-section {
  padding: 100px 0;
  background: var(--forest-deep);
  color: white;
}

.package-section .section-heading > p:last-child { color: rgba(255,255,255,.72); }

.package-card {
  color: var(--ink);
  position: relative;
}

.package-card.recommended {
  border: 2px solid var(--gold);
  transform: translateY(-10px);
}

.package-card.recommended:hover { transform: translateY(-14px); }

.package-ribbon {
  position: absolute;
  top: -14px;
  left: 24px;
  padding: 6px 12px;
  border-radius: 999px;
  background: var(--gold);
  color: var(--forest-deep);
  font-size: .72rem;
  font-weight: 800;
  text-transform: uppercase;
  letter-spacing: .08em;
}

.package-price {
  display: flex;
  align-items: baseline;
  gap: 8px;
  margin: 16px 0 4px;
}

.package-price strong {
  font-family: "Newsreader", Georgia, serif;
  font-size: 3.2rem;
  line-height: 1;
}

.package-price span { color: var(--muted); font-size: .84rem; }

.package-note {
  padding: 14px 16px;
  border-radius: var(--radius-sm);
  background: var(--cream);
  color: var(--muted);
  font-size: .84rem;
}

.value-strip {
  padding: 28px 0;
  background: var(--sage);
}

.value-strip-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 20px;
}

.value-strip-grid div { text-align: center; }
.value-strip-grid strong { display: block; font-size: 1.05rem; }
.value-strip-grid span { color: var(--muted); font-size: .83rem; }

.compare-section { padding: 92px 0; }

.compare-table-wrap {
  overflow-x: auto;
  border: 1px solid var(--line);
  border-radius: var(--radius-md);
  background: white;
}

.compare-table {
  width: 100%;
  min-width: 760px;
  border-collapse: collapse;
}

.compare-table th,
.compare-table td {
  padding: 16px 18px;
  border-bottom: 1px solid var(--line);
  text-align: left;
  vertical-align: top;
}

.compare-table th { background: var(--cream); }
.compare-table td:not(:first-child),
.compare-table th:not(:first-child) { text-align: center; }
.compare-table tr:last-child td { border-bottom: 0; }

.faq-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 18px;
}

.faq-card {
  border: 1px solid var(--line);
  border-radius: var(--radius-md);
  padding: 24px;
  background: white;
}

.faq-card h3 { margin-bottom: 8px; }
.faq-card p { color: var(--muted); margin-bottom: 0; }

.resource-cta {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  margin-top: 24px;
}

.section-kicker-link {
  display: inline-flex;
  margin-top: 14px;
  color: var(--forest);
  font-weight: 800;
}

@media (max-width: 980px) {
  .conversion-hero-grid,
  .path-grid,
  .resource-grid,
  .package-grid { grid-template-columns: 1fr; }
  .package-card.recommended { transform: none; }
  .package-card.recommended:hover { transform: translateY(-4px); }
  .value-strip-grid { grid-template-columns: repeat(2, 1fr); }
}

@media (max-width: 700px) {
  .conversion-hero { padding: 60px 0 54px; }
  .path-section,
  .resource-band,
  .package-section,
  .compare-section { padding: 68px 0; }
  .faq-grid,
  .value-strip-grid { grid-template-columns: 1fr; }
  .offer-card,
  .path-card,
  .resource-card,
  .package-card { padding: 24px; }
}